PT. Medikon recently just launched their new product name Vedium. It Is a medicine containing natural herbal extracts formulated to help treat hemorrhoids. As a new product that just entered the market, PT.Medikon wanted to make a TVC that contained a fresh and unique idea to develop people’s awareness of Vedium.
Alongside Optima Media, the agency who developed the concept. We came up with a story that shows how Vedium can be an effective medicine to cure hemorrhoids. We were also did a scoring to make a song that hopefully can resonate with the story and also become the anthem of Vedium, triggering people’s awareness of Vedium through the ad.
Behind the scene
Cast & Crew
Assistant Producer 1
Assistant Producer 2